Although it is exotic and tropical sounding, Isle of Palms is more accessible and convenient that you ever imagined just off the coast of South Carolina. Offering miles of white sandy beaches, endless recreational pursuits along its waterfront, and landlocked activities that are surprisingly stunning, anyone who wants a getaway filled with the very best of this pristine island would be right to stay in a waterfront vacation home rental.
As a quaint barrier island located just 10 miles north of Charleston, Isle of Palms is known for its picturesque beaches that are sure to melt away any ounce of stress you brought to the coast. The sparkling white sand stretches for seven miles along the Atlantic Ocean and is perfect for beach volleyball, picnicking, and, of course, sunbathing. More than just visually stunning, the clear water also invited visitors to swim, surf, jet ski, and sail to their heart’s content for a waterfront vacation that is bound to surpass the wildest of expectations.
While the sandy expanse is the reason most people flock to the isle, the attractions away from the water are the perfect complement to a well-rounded getaway. Always pedestrian and environmentally friendly, you can strap on some rollerblades or grab a bicycle to catch a glimpse of the salt marshes and wildlife that populate the land. Sports enthusiasts who want more structured pursuits will also be pleased to find clay courts and two championship golf courses at their disposal whenever they need a distraction from the water’s edge.
As evidenced by its affinity for outdoor activities, Isle of Palms leaves glitz and glamour by the wayside and focuses on its natural beauty to offer a getaway free of typical vacation anxiety. While the attractions do their best to calm your nerves and leave you as relaxed as possible, a vacation rental takes the serenity one step further by offering all of the comforts of home in this majestic setting. A fully-equipped kitchen, several bathrooms, and plenty of bedrooms for the entire family mean you can focus on more positive aspects of your getaway instead of all the problems that arise in cramped accommodations.
Rather than stepping all over your family and facing the inevitable boredom of a hotel room, Isle of Palms vacation rentals invite you to enjoy every moment of your trip, from sunrise to sunset. Wake-up to the sound of the ocean outside your bedroom window and then head over to your private balcony as the fresh air wrestles you out of your morning slumber. Setting out for a day at the beach is no problem, either, since a few steps down the boardwalk, which connects directly to your patio, will take you directly to the stunning sandy expanse. And if you happen to forget any beach accessories, you can return to your lodging and be back in the sand in a matter of minutes.
Besides the convenience during the day, one of the biggest differences that an Isle of Palms rental makes is in regards to nighttime entertainment. After hitting up a local restaurant, you typically expect to spend your evenings watching TV or maybe hopping into bed with a book. In a vacation rental, however, the options are far more diverse with the entertainment center, game room, wireless internet, hot tub, and private pool. Also, if the sound of a good book is too much to resist no matter where you are staying, you can take advantage of all the space and privacy by retreating to a quiet room or your personal bedroom.
Isle of Palms, South Carolina invites you to explore its natural beauty and experience a getaway full of exciting excursions that highlight this wondrous environment. While the time you spend outdoors is sure to be all-around fulfilling, expand the amusement to include the time you spend indoors by staying in a vacation home rental. Offering space, convenience, and amenities that suit your individual needs, it has never been easier to appease a traveling group of any size and leave your accommodations completely satisfied with your stay.
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May 10
One of the most overlooked techniques in marketing your vacation rentals is the use of offline methods to achieve those vital bookings. Offline marketing can also be cost effective and if done regularly can achieve good results and successfully compliment your current marketing efforts.
There are many Brits that would love to escape our glorious British weather and spend two weeks in a tropical destination! You just need to prompt people you know that you have a Florida vacation villa. The following are the key groups that you should target:
Friends, relatives, and colleagues: This group is an excellent source of bookings. Not only is there a trust element of renting a villas thousands of miles away from an owner that they personally know, but this method is very cost effective. You can easily send an email or Facebook messages to your friends and relatives. At your workplace you can leave a flyer on the staff noticeboard. At social gatherings, such as weddings, Christmas or birthdays mention you have a Florida vacation villa. Offer them incentives like a small ‘friends and family’ discount or provide a ‘thank you’ gift voucher for referring your villa to someone they may know who is planning a holiday to Florida.
Your neighbours: Neighbours are also a good source of bookings. With neighbours why not post low cost flyers in your street informing the neighbourhood that you have a rental villa in Florida. Again, you can offer incentives like a ‘neighbourhood’ discount or provide ‘thank you’ gift vouchers for referring your villa to someone they may know who is planning a holiday to Florida.
Use local newspapers and magazines: There are many free and local newspapers and magazines where you can advertise your villas. The readerships for these papers are still significant, despite the growth of the internet. You can place a low cost advert in the classified section or you can try out a larger ad and place it in the holiday section of the news paper or magazine. However, keep the costs as low as possible with this form of advertising as the cost can quickly spiral! Remember you should have a compelling advert and you can also include special offers, such as ‘10% off for January’.
Newsagent / Supermarkets: You can easily place a postcode size advert in your local newsagents window. A good place would be a high street newsagent opposite a tube station or bus stop. Placing a small advert in supermarkets such as Tesco’s, Asda or Sainsbury’s can yield good results. Most supermarkets have notice boards behind the checkout tills or even a designated commercial advertising section. Make sure your postcard advert visually stands out amongst all the other adverts.
Community Centres, Churches, Sports Halls, Libraries: These community based locations usually have high traffic and they may have a general noticeboard. You should place a good quality A4 poster advertising your vacation villa and with any luck, this l may generate some enquiries.
As experienced Florida villaowners, have used these methods to increase enquires and obtain those vital bookings. You just never know when someone is looking to go on holiday and maybe be enticed by your Florida vacation villas!
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Tagged with: Marketing • Offline • Owners • Rental • Vacation